Nice Productions

Case Study No.8

Sicilian Sophistication

ARABELLA LONDON

Sheer Luxe: "Forget buying swimwear just for the beach; vintage-inspired Arabella London puts versatility at the forefront of its designs, creating pieces that bridge the gap between swim and ready-to-wear. The signature convex curve and seamless edges set the brand apart."

The three-day shoot took place across several breathtaking locations in and around Syracuse, on the Ionian coast.

'All of the pieces are crafted like lingerie, with impeccable attention to fit and detail and a drive to help women feel their best at the heart of each collection.'

Produced by Nice Productions.

Photographed by Michelle Beatty.

Filmmaking by Gregory Nice and Jack Stanton.

Related projects

Amanda Thompson Couture
Fashion Film

Jack Wills
Fashion Film

Sicilian Sophistication
Arabella London

Arabella London's SS24 campaign took us to the enchanting island of Sicily. Our objective for the flagship film was to create an intimate travelogue, capturing the old-world glamour of the ancient Italian coast in a laid-back, sun-baked style. The vintage aesthetic of this fun, narrative-driven piece fleshes out the story behind the powerful, statuesque beauty captured in the campaign's photography and additional moving image content.