The 2023 Reed.co.uk campaign launched January 1st - comprised of television, digital, radio, cinema and out-of-home.

Released throughout the year, the extensive out-of-home campaign will ultimately feature 10 characters that tie in with the TVC and digital ads.

This is just the beginning of the Reed Cinematic Universe - an evolving, cartoonish cast of Monday-loving characters that the public are invited to recognise - and ultimately join!

Further expanding the Monday-loving world, the digital campaign features the same characters in their own various places of work.

Further expanding the reach of this campaign and deepening its recognition - eye-catching stylised animated billboards are featured at high-footfall sites like train stations throughout the UK. 

Taking aesthetic cues from the classic technicolor musicals of the 50s and 60s - and built on an unapologetically upbeat ear-worm of a song - this campaign marks a new direction for the UK recruitment brand, while retaining their established sense of humour.

The objective of the campaign was to continue to develop Reed’s well-established ‘Love Mondays’ tagline - along with their call-to-action, ‘Find a job you’ll love.’

Typically seen as the last day worthy of love, the tagline’s potency lies in the tension between its two words. It’s knowing - but earnest - message: with the right job, you don’t have to dread Mondays.

At a time when a sense of optimism is particularly important, the Brand wanted something unapologetically cheerful. Delivering this message with an ecstatic song-and-dance number felt like the perfect way to communicate this idea, in keeping with the sense of humour that Reed has established over the years.

Released throughout the year, the extensive out-of-home campaign will ultimately feature 10 characters that tie in with the TVC and digital ads.

This is just the beginning of the Reed Cinematic Universe - an evolving, cartoonish cast of Monday-loving characters that the public are invited to recognise - and ultimately join!

Soru
Fashion Film