Case Study No.3
Of Finer Things
Intercontinental Hotels Group
Evoking the reassuring elegance, composure and heritage of InterContinental London Park Lane, this cinematic promotion set a benchmark for the InterContinental Hotels Group portfolio.

(London locations)
Maison Assouline, St. James’s
Royal Academy of Arts, Mayfair
Apsley House, Piccadilly
Harvey Nichols, Knightsbridge
Intercontinental Suites, Park Lane
Ella Canta, Park Lane
Theo Randall, Park Lane
Arch Bar, Park Lane
Wellington Arch, Hyde Park Corner
Tyburn Stream, Green Park
The film will showcase the InterContinental service, screening to every guest of InterContinental London, Park Lane.




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Of finer things
Intercontinental Hotels Group
Evoking the reassuring elegance, composure and heritage of InterContinental London Park Lane, this cinematic promotion set a benchmark for the InterContinental Hotels Group portfolio.
To introduce the ‘Concierge Campaign’, a discreet team captured an intimate portrait of the hotel with special access to cultural institutions, unique public sites and exclusive locations.
(locations)
Maison Assouline, St. James’s
Royal Academy of Arts, Mayfair
Apsley House, Piccadilly
Harvey Nichols, Knightsbridge
Intercontinental Suites, Park Lane
Ella Canta, Park Lane
Theo Randall, Park Lane
Arch Bar, Park Lane
Wellington Arch, Hyde Park Corner
Tyburn Stream, Green Park




Related projects
Rosewood London
Suite Commercial
Villa Lena
Condé Nast × Villa Lena
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