This collaboration foregrounded the Teatum Jones ethos of creating fashion from human stories and documented the candour of their Global Womanhood initiative with a refined, couture aesthetic.

The editorial approach to the project emotively profiled the voices of 25 women, emphasising the unity of their moments of intense joy, sadness and hope.

The campaign was a collaboration between the team at Teatum Jones and Google - with some elements of the campaign being filmed on Googles flagship phone the Pixel 3 XL. 

Filmed at the London Google Campus studio and backed by the Google Fashion team.

This collaboration foregrounded the Teatum Jones ethos of creating fashion from human stories and documented the candour of their Global Womanhood initiative with a refined, couture aesthetic.

The editorial approach to the project emotively profiled the voices of 25 women, emphasising the unity of their moments of intense joy, sadness and hope.

The film was integrated into the Teatum Jones AW18 show and screened at London Fashion Week with a bespoke score composed by Nice Productions. 

“A striking balance of reality and romance”