Case Study No.4
Global Womanhood
Teatum Jones × Google
This collaboration foregrounded the Teatum Jones ethos of creating fashion from human stories and documented the candour of their Global Womanhood initiative with a refined, couture aesthetic.
The editorial approach to the project emotively profiled the voices of 25 women, emphasising the unity of their moments of intense joy, sadness and hope.
The campaign was a collaboration between the team at Teatum Jones and Google - with some elements of the campaign being filmed on Googles flagship phone the Pixel 3 XL.
Filmed at the London Google Campus studio and backed by the Google Fashion team.
The film was integrated into the Teatum Jones AW18 show and screened at London Fashion Week with a bespoke score composed by Nice Productions.
“A striking balance of reality and romance”
Produced by Nice Productions. Photographed by Michelle Beatty. Directed by Jack Stanton. Cinematography by Nice Productions.
Related projects
Re-LOVE Part 1
Teatum Jones AW | 19
Talk to me, like lovers do
Teatum Jones SS | 17
Womanhood
Teatum Jones × Google
This collaboration foregrounded the Teatum Jones ethos of creating fashion from human stories and documented the candour of their Global Womanhood initiative with a refined, couture aesthetic.
The editorial approach to the project emotively profiled the voices of 25 women, emphasising the unity of their moments of intense joy, sadness and hope.
The film was integrated into the Teatum Jones AW18 show and screened at London Fashion Week with a bespoke score composed by Nice Productions.
“A striking balance of reality and romance”
Related projects
Talk to me, like lovers do
Teatum Jones SS/17
Command Your Space
Teatum Jones, Woolmark Prize-winning film
Case studies
© 2022 Nice Productions
+44 (0)7889 754 801
+44 (0)7788 547 534
Back to top