Case Study No.6
Power on Ice
Bentley & Brandscape
As the ice thickens on the lakes of northern Finland, a unique racing circuit begins to take shape. Distilling the adventure of the exclusive Bentley ice-driving experience in a remote and breathtaking landscape, this automative film captures the power and luxury that the brand embodies.
Working closely with Finnish world rally champion, Juha Kankkunen, the film utilised high-speed photography to document the action and intensity of the experience.
(locations)
Ruka, Finland
Arctic Circle, 65°58′N 029°11′E
Ruka Peak Boutique Hotel
Rukatunturi
Dogsled, Rukajärvi
Skidooing, Kuusamo
Commissioned by Bentley’s branded events company, the film conveys BrandScape’s pioneering role in the transformation of extraordinary travel.
Related projects
Chasemore Farm
Racehorse stud farm
Bentley Vintage
Bollinger × Bentley
In the extreme
Bentley & Brandscape
As the ice thickens on the lakes of northern Finland, a unique racing circuit begins to take shape. Distilling the adventure of the exclusive Bentley ice-driving experience in a remote and breathtaking landscape, this automative film captures the power and luxury that the brand embodies.
Working closely with Finnish world rally champion, Juha Kankkunen, the film utilised high-speed photography to document the action and intensity of the experience.
Commissioned by Bentley’s branded events company, the film conveys BrandScape’s pioneering role in the transformation of extraordinary travel.
Related projects
Chasemore Farm
Racehorse stud farm
Bentley Vintage
Bollinger × Bentley
Case studies
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